This position will report to the Chief Revenue Officer, and will work in close collaboration with the roles across the museum. The Marketing Manager will take a lead role in supporting strategic integrated marketing programs that leverage traditional and digital media to promote museum programs, exhibitions, and events. The Marketing Manager works on all aspects of marketing project management, setting project management schedules, including media planning and placement, design and production of materials, deliverables, and reviews for multiple parties internal to and external to the museum, and ensuring that campaigns remain on track to meet strategic objectives. Inter- and cross-departmental collaboration, and external relationship management with media partners, vendors, agencies, and designers is integral to the Marketing Manager’s role.
Founded in 1916 and located in historic Overton Park, the Memphis Brooks Museum of Art is the oldest and largest art museum in Tennessee and a cultural anchor for the tri-State area that includes Arkansas and Mississippi. The museum holds over 10,000 works spanning 5,000 years of global human history with strengths in European, American, African diaspora, and global contemporary art with a particular strength in photography.
MBMA is currently building a new facility on the banks of the Mississippi River designed by Pritzker Prize-winning firm Herzog & de Meuron at the center of a newly revitalized Downtown Memphis. The Assistant Curator will have the opportunity, in collaboration with MBMA’s Curatorial team, to plan the reinstallation of MBMA’s collection in the museum’s new facility. The new facility will be a fifteen-minute walk or four-minute drive from the NCRM. The MBMA has recently established a new partnership with NCRM to strengthen ties between the museums and facilitate the formation of a cultural complex in downtown Memphis.
This position will supervise vendor relationships including print production, ad placement, press management, photographers, and other.
Responsibilities include, but are not limited to:
- Maintaining a compelling and clear web presence
- Strong copywriting and editing skills
- Leading social media planning and content creation with other departments
- Lead content management for select museum exhibitions and programs
- Execute strategic multi-channel marketing plan and budget.
- Drafting copy and circulating for approval.
- Selecting images and clearing rights as required.
- Overseeing internal and external designers and agencies producing print ads and radio spots, direct mail, e-mail promotions, banner ads, social media graphics, and other ephemera.
- Overseeing production of marketing materials including: setting up project schedules, issuing insertion and work orders, obtaining vendor bids, coordinating with printers and mailing services to assure timely, high-quality delivery.
- Managing direct mail campaigns for series brochures, postcards, and other mailers.
- Managing paid digital advertising, such as animated and rich media banners, Google ads, and Facebook ads.
- Setting and monitoring campaign effectiveness (especially for online and social media campaigns), producing timely reports, and developing contingency strategies if required.
- Liaising with museum staff to provide marketing expertise as required.
- Develop and maintain close working relationships with media reps; identify and recommend cost effective targeted advertising vehicles; negotiate favorable non-profit rates, co-op promotions, and partnerships with the support of Chief Revenue Officer.
- Participate in interdepartmental committees and project teams as required.
- Manage email database
- Execute regular email marketing campaigns and regular newsletters
Qualifications and Requirements:
- BA or BS degree
- Minimum 3 to 5 years progressively responsible marketing or advertising experience
- Demonstrated experience managing integrated multi-channel marketing plans
- Demonstrated experience leading social media campaigns
- Strong verbal and written communications and project management skills
- Knowledge of digital marketing including social media
- Genuine interest in the visual arts
- Strong written and verbal communication skills
- Strong understanding of modern marketing practices and protocols.
The museum offers a competitive salary and excellent medical, dental, life, disability, and retirement plan coverage. Our staff also enjoys generous paid time off, access to a variety of cultural institutions, discounts to the museum store and cafe, and a stimulating and collegial work environment.
Qualified applicants please send your resume and cover letter, including salary expectations, to Info@brooksmuseum.org. Indicate the job title “Marketing Manager” in the subject line. Only those applicants who meet our requirements for this position and include salary expectations in their cover letter will be contacted. The Memphis Brooks Museum of art is an equal opportunity employer.
Salary: $45,000 - $50,000
Benefits: (i) A cafeteria plan that includes optional health, dental, vision, additional life insurance and supplemental policies, and a flexible spending account. The museum contributes toward the employee portion of premiums related to your choice of benefit options. (ii) A 401(k) retirement plan. The museum matches up to 4% of your salary annually. (iii)Employment category, combined with years of service to the museum, determines the amount of time off (OPTO) that each employee receives in addition to regular paid holidays.
The Memphis Brooks Museum of Art is an Equal Opportunity Employer and will not discriminate against any employee or applicant for employment because of race, color, ancestry, religion, sex, national origin, age, sexual orientation, gender identity, disability, or marital or veteran status. We actively encourage minority candidates to apply for open positions.